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KEESLER NEWS INFO

Posted 3/13/2012 Printable Fact Sheet

Background -- Currently, the Keesler News is published under contract with Gulf Publishing Co., publisher of The Sun Herald, the principal civilian daily newspaper on the Mississippi Gulf Coast. 

Circulation is approximately 11,000, with an estimated readership of more than 32,000, including active-duty and reservists, military family members, federal and contract civilian employees and military retirees and their family members.

By contract, 49 issues of the base newspaper are published in the calendar year. It's not published during the Christmas and New Year's holiday period, and the week in which Independence Day falls. 

The Keesler News publishes on Thursday, one day earlier than most Air Force base newspapers, due to the non-training Friday rotation schedule of the 81st Training Wing. It's printed and delivered Wednesday night. The contract-driven production schedule requires a normal submission deadline of close of business Friday (for consideration in the same week), and a deadline of noon Thursday, four days earlier than normal, when federal holidays fall within the work week. 

Excellence in military journalism is a Keesler News tradition as old as the newspaper itself. Although many of the records from the early years have been lost over time, since 1985 alone, the Keesler News has received more than 150 Air Education and Training Command, Air Force and Department of Defense newspaper awards. The Keesler News was named best tabloid newspaper in AETC in 1996, 1998 and 2004, and in the Air Force in 1997 and 2004.

The newspaper has also received special recognition from the American Red Cross, Defense Commissary Agency, Department of the Treasury, Federal Emergency Management Agency, U.S. Census Bureau and U.S. Jaycees in the past two decades. 

Priorities -- Recognizing the achievements of Keesler people is a high priority for the base newspaper. Other high priorities, as identified by DOD, Air Force, AETC and 81st TRW leadership include mission, safety, quality of life, health care, recruiting and retention, energy and resource conservation, drinking and driving, staff judge advocate, chapel, ethnic observances, sexual harassment and discrimination, personnel issues and fraud, waste and abuse.

Copy -- Submissions of news, feature and sports articles, editorials, brief items and information from which articles and briefs may be developed by the newspaper staff are welcome. Contact the newspaper or public affairs staff at 228-377-2783 or keeslernews@us.af.mil to determine the news value, proper approach and for help formatting your idea. When writing a story, write in what's called the inverted pyramid, this means including all primary facts, such as the who, what, when, where and why in the front of the story with subsequent facts following in order of importance -- this helps us cut from the bottom up if the piece is too long. All submissions are subject to rewriting and editing by the newspaper staff to ensure compliance with policy and journalistic standards. 

Generally, academic papers, essays, poetry and fiction are not published as these are not consistent with the mission of the newspaper -- to inform the base population of local, command and Air Force policies, issues, events, activities, programs and services.

Photos -- Published photos usually are the work of trained, experienced professionals in the public affairs office and the base multimedia center, the latter at the specific request of the public affairs office, but many organizations now have a good quality camera and folks with a good eye for photos. A good photo for the keesler news includes action and I.D. This means being able to se the persons eyes as they are doing the action. Coordination of photo coverage with the newspaper staff in advance is a must for planning purposes.

Submissions of high-resolution digital color images of Keesler people at work and play, with proper identification of people and description of activities pictured are welcome. Squadron cameras are available for checkout at the multimedia center. As with copy submissions, contact the newspaper or Public Affairs staff first.

On-the-job, action photos -- photos depicting people doing things and illustrating products, services and equipment -- work best. Depending on the nature of the news event, official or other head-and-shoulders photos of individuals, presentations, ribbon cuttings, groundbreakings, etc. may be considered. 

Keesler News reserves the right to negotiate or reject any photos that may be inappropriate or not feasible due to space limitations. As an alternative, in many cases, photos can be published on the public web site or facbeook page. 

Advertising -- All advertising in the Keesler News is done through the publisher, the Sun Herald. If you wish to advertise in the Keesler News contact the advertising department at 228-896-2380.

For more information, visit the Keesler News office, Room 113, Wall Studio, 709 H Street, Room 201A. Call 228-377-2783, or e-mail keeslernews@us.af.mil







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